Communications Manager, Amazon Fashion

Responsibilities

• Develop and execute the communications strategy for fashion partnerships, including announcement timing, creative activations, and ongoing media moments
• Serve as the primary comms point of contact for external partners, ensuring alignment on press plans, outlet selection, and messaging
• Partner with the business team to ensure the comms narrative ladders back to the creative vision and that media-facing moments are consistent with objectives
• Own media strategy and outreach: identify priority outlets, secure exclusives, manage embargoes, and oversee broad press distribution
• Draft and manage all comms materials for proactive and reactive media engagement — press messaging, talking points, Q&A documents, briefing books, and executive prep
• Prepare and brief Amazon executives and external partners ahead of press interviews, ensuring both are aligned on key messages
• Collaborate with the Creators and social team on Amazon-owned, social-first content opportunities
• Monitor press coverage and cultural conversation, flagging risks, opportunities, and sentiment shifts
• Staff Amazon and partner executives at key moments — events, press interviews, and public appearances — providing real-time support and ensuring messaging discipline
• Escalate reputational risks, sensitive press situations, or misalignment between Amazon and external partners

Requirements

• 7+ years of recent professional communications or public relations experience
• Bachelor's degree

Preferred

• Experience dealing with high profile talent
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience in media relations and issues management
• Experience in the entertainment industry
• Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks
• Experience handling ambiguous or undefined challenges through strong problem solving abilities
• Experience managing or working within cross-functional marketing and creative teams
• Extremely detail oriented with ability to multitask

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.