Communications & Email Marketing Specialist

Responsibilities

• Internal Communications & Franchise Engagement
• - Develop, write, design, and deploy internal communications to franchise owners and staff, including newsletters, operational updates, marketing announcements, product launches, training opportunities, and urgent communications.
• - Partner with cross-functional teams to translate corporate initiatives into clear, actionable messaging for franchisees.
• - Ensure communications are personalized and relevant through audience segmentation based on region, business size, role, and other key attributes.
• - Maintain communication calendars and coordinate messaging across departments to ensure consistency and alignment.
• HubSpot Strategy & Administration
• - Manage and optimize HubSpot for internal and external communications.
• - Create and maintain audience segments to deliver targeted communications.
• - Build, test, and manage automated workflows for onboarding, training, engagement, and franchise support initiatives.
• - Develop and execute email campaigns supporting franchise engagement, marketing initiatives, and franchise development efforts.

Requirements

• Advanced experience with HubSpot.
• Experience with email marketing and CRM platforms such as Rezora, Lofty, or similar systems.
• Strong understanding of email marketing best practices, deliverability, audience segmentation, and automation.
• Experience designing email templates using drag-and-drop builders and basic HTML.
• Familiarity with digital content management system and SMS marketing.
• Exceptional writing, editing, and proofreading skills.
• Experience leveraging generative AI tools such as ChatGPT and Gemini to support content creation and communications while maintaining brand voice, accuracy and quality.
• 3–5 years of experience in communications, email marketing, marketing operations, or a related field.
• Experience supporting franchise organizations, real estate brokerages, multi-location businesses, or similar distributed networks preferred.
• Proven track record of creating and improving strong communications strategies.