Communications & Digital Content Specialist

Madison, WI (Hybrid)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and drive the strategy, creation, and governance of website and digital content, coordinating campaigns and editorial planning across channels.

  • Owns strategy for website and digital content
  • Plans and executes editorial content aligned with goals
  • Oversees performance and reach of campaigns and initiatives

Job Description

Responsibilities

  • Determines strategy for website content
  • Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
  • Monitors reach and effectiveness of communication campaigns, projects, and initiatives
  • Reviews, edits, produces, and troubleshoots content for website and online presence
  • Provides project management and execution of communications programs, initiatives, and tactical plans
  • Plans editorial content according to established goals and objects
  • Communicates with stakeholders to verify requests and identify editorial resources
  • Develops blog and social content based on local programming, events, and educational services.

Requirements

  • Minimum 3 years of experience in communications and/or marketing;
  • Excellent project management and organizational skills, and ability to balance multiple projects at one time;
  • Demonstrated skill in written and oral communication;
  • Demonstrated ability to work independently as well as function effectively in a team environment, including strong interpersonal skills;
  • Experience with website content management systems (e.g. WordPress);
  • Experience using graphic design tools (e.g. Adobe Creative Suite) to create promotional and/or educational for multiple audiences;
  • Proficiency with social media tools and communications strategy;
  • Proven experience in communications, marketing, and web design;
  • Bachelor‘s Degree with focus in Communications or Marketing, preferred

Preferred

  • Experience working within health sciences, higher education, and/or libraries;
  • Experience developing, applying, or enforcing digital accessibility standards;

Benefits

  • Employees in this position can expect to receive benefits such as generous vacation, holidays, and sick leave; competitive insurances and savings accounts; retirement benefits. For more information, refer to the campus benefits webpage.
  • ☐ SMPH Faculty /Academic Staff Benefits Flyer 2026

Universities of Wisconsin

13 universities. 1 mission. To make Wisconsin...Future Ready. For All.

Founded in 1971
Madison, Wisconsin, USA
457 employees (24 in marketing)

Traffic Signals

Monthly Visitors
2M
Traffic Source Mix
Search
26%
Direct
53.5%
Referral
18.8%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~457

Marketing Team

Marketing Team Size
17 (4% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$7M
Last Raise
Grant, 7 years ago