Communications Coordinator - Division of Access and Engagement - UTK

Responsibilities

• Strategic Content Development and Editorial Leadership (60%)
• Exercises independent professional judgment in developing comprehensive content strategies that advance divisional communication objectives, enhance institutional reputation, and engage diverse internal and external audiences across multiple platforms.
• Writes and edits sophisticated news stories, articles, and feature pieces that are accurate, compelling, and strategically aligned with divisional goals, independently determining appropriate messaging frameworks, narrative approaches, tone, style, and platform optimization for varied audiences including prospective students, current students, alumni, donors, faculty, staff, and community partners.
• Conducts in-depth interviews and research independently, identifying authoritative sources, gathering complex information, navigating sensitive topics, and synthesizing technical or specialized material into accessible, engaging content that serves both informational and strategic purposes.
• Applies advanced professional editorial standards and judgment to ensure all content adheres to university style guidelines, AP style, and institutional messaging priorities, making discretionary decisions about content quality, accuracy, fairness, appropriateness, strategic alignment, and potential institutional sensitivities.
• Integrated Marketing Strategy and Campaign Management (20%)
• Develops and executes sophisticated, integrated email marketing campaigns to advance divisional initiatives and institutional priorities, exercising strategic professional judgment in determining campaign objectives, audience segmentation strategies, messaging frameworks, timing optimization, and multi-touch engagement approaches.
• Creates compelling, strategically crafted email copy and engaging subject lines, applying advanced expertise in digital marketing principles, persuasive communication, behavioral psychology, and audience analysis to maximize open rates, click-through rates, and desired audience actions.
• Independently monitors and analyzes comprehensive campaign performance metrics across multiple dimensions, interpreting complex data to generate actionable insights, identify trends and patterns, assess ROI, and develop evidence-based recommendations that continuously improve communication effectiveness and resource allocation.
• Social Media Strategy, Community Management, and Digital Engagement (10%)

Requirements

• Education:
• Bachelor’s Degree
• Experience:
• Proven experience as a writer, journalist, or in a similar role. Excellent writing, editing, and proofreading skills.
• Familiarity with content management systems (CMS) and email marketing tools.
• Knowledge, Skills, & Abilities:
• Knowledge of principles and processes for providing customer and personal services
• Knowledge of grammar, punctuation, and proper sentence structure
• Knowledge of university policies, procedures, and organizational structure
• Knowledge of news writing and feature writing styles

Preferred

• Master's degree in journalism, communications, English, marketing, or a related field.
• Proficiency in using content management systems (CMS).
• Experience with graphic design software (e.g., Adobe Creative Suite).