Health Communications Specialist

Responsibilities

• Lead the development, execution, and ongoing assessment of the program’s TA Marketing Strategy, including messaging, promotional tactics, and strategies to maximize health center participation
• Conduct audience research and segmentation to tailor messaging by health center role (e.g., executive leadership, clinical leaders, and quality improvement staff), and lead targeted outreach to recruit health centers not yet participating
• Plan and execute multi-channel promotional campaigns for TA webinars, Communities of Practice cohorts, and other program events, including partner announcements and replay campaigns
• Manage the program’s social media presence and develop partner promotional toolkits (sample posts, graphics, and newsletter blurbs) so partners can easily amplify program events
• Manage day-to-day communications and coordinated promotion with partners and stakeholders (e.g., health centers, Primary Care Associations, NACHC, Health Center Controlled Networks, and National Technical Assistance Partners)
• Develop, produce, and distribute the monthly health center newsletter, managing the review and approval cycle and on-time distribution through Constant Contact
• Build and manage Constant Contact campaigns, templates, and automated email series, ensuring all emails meet CAN-SPAM requirements (e.g., working unsubscribe links and sender information), follow accessibility best practices (alt text, readable formatting), and are tested before sending
• Create promotional materials and graphics, and manage registration and attendee email sequences (reminders, thank-you, and follow-up emails with resources and continuing education information)
• Maintain, segment, and grow the program listserv in Constant Contact, including importing new contacts after each event, managing tags and custom fields, and maintaining list hygiene (bounces, unsubscribes, and suppressed contacts)
• Manage TA portal and website content, including event pages, resource postings, and uploads of final materials and 508-compliant recordings

Requirements

• Bachelor’s degree in marketing, communications, public health, or a related field (Master’s preferred)
• 5+ years of experience in marketing, health communications, or outreach for public health programs
• Demonstrated experience developing and executing marketing strategies and multi-channel campaigns (email, web, social, and partner channels)
• Experience managing organizational social media accounts and using marketing analytics (e.g., email, web, and social media dashboards) to measure and improve campaign performance
• Extensive hands-on experience using Constant Contact, including contact list management and segmentation (tags, lists, and custom fields), building mobile-responsive and accessible email templates, setting up automated email series and sign-up forms, event registration, and campaign reporting (open, click-through, bounce, and unsubscribe rates)
• Working knowledge of CAN-SPAM Act requirements, permission-based email practices, and email deliverability best practices
• Proficiency with other email marketing/listserv platforms, webinar and event registration platforms, web content management systems, and graphic design tools
• Strong writing, stakeholder engagement, and organizational skills
• Ability to work independently and manage multiple concurrent deadlines in a remote, part-time role
• Experience with public health or federal programs preferred; working knowledge of plain language and Section 508 accessibility standards, including remediation of documents and PDFs (e.g., Adobe Acrobat Pro)

Preferred

• Experience working with health centers, community-based organizations, or underserved populations
• Familiarity with cancer screening, prevention, or public health initiatives
• Experience marketing webinars, trainings, or continuing education programs
• Familiarity with HRSA-funded health center programs and the Primary Care Association and Health Center Controlled Network landscape