Communication & Marketing Officer at University of South Florida | Tampa, FL

Communication & Marketing Officer

Tampa, FL (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own the college’s integrated digital marketing effort from strategy through execution, translating campaign performance into improvements that lift enrollment and brand impact.

Campaign Ownership: develop and optimize integrated campaigns across channels to drive awareness, engagement, and student enrollment.
Performance Analytics: interpret results, report insights, and adjust tactics and budgets with leadership input.
Cross-Functional Collaboration: partner with program stakeholders to bring campaigns to life and steadily improve marketing effectiveness over time.

Job Description

Responsibilities

This position helps drive the college’s digital marketing strategy, campaign management, marketing automation and performance analytics.
The Communications & Marketing Officer develops, executes and optimizes integrated marketing campaigns that drive awareness, engagement, lead generation and student enrollment.
The position requires someone who understands how campaigns perform, can interpret results and suggest improvements while partnering with leadership on broader strategic direction.
Working closely with program stakeholders, this role plays a key part in bringing campaigns to life, elevating the college’s brand and improving marketing effectiveness over time.

Benefits

Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

University of South Florida

The University of South Florida, a high-impact research university dedicated to student success and committed to community engagement, generates an annual economic impact of more than $6 billion. With campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF serves approximately 50,000 students who represent nearly 150 different countries. U.S. News & World Report has ranked USF as one of the nation’s top 50 public universities for five consecutive years, and this year USF earned its highest ranking ever among all universities public or private. In 2023, USF became the first public university in Florida in nearly 40 years to be invited to join the Association of American Universities, a prestigious group of the leading universities in the United States and Canada. Through hundreds of millions of dollars in research activity each year and as one of the top universities in the world for securing new patents, USF is a leader in solving global problems and improving lives. USF is a member of the American Athletic Conference. Learn more at www.usf.edu.

Founded in 1956

Tampa, Florida, USA

19K employees (728 in marketing)

www.usf.edu