Communication & Content Strategist

Jericho, NY (Hybrid)

$80K/yr – $110K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate Grassi’s external content and editorial ecosystem, shaping thought leadership, awards, and brand messaging while ensuring consistent voice across services and industries.

  • Content creation & management: develop and repurpose thought leadership, case studies, and industry content, align with editorial calendar and promotion with digital/creative teams.
  • External communications & awards: draft press releases and executive communications, support media relations, and manage award submissions with SMEs.
  • Brand governance: steward editorial standards, maintain the style guide, and ensure consistent tone across all written touchpoints.

Job Description

Responsibilities - Develop thought leadership and content, including thought leadership articles, white papers, case studies, and more, that position Grassi and its leaders across key industries and service lines - Manage the firm’s award and recognition strategy, including preparation of submission of firm and individual awards; coordinates with SMEs and other team members as needed - Copy edit written marketing assets, including industry reports, white papers, sales collateral, website copy, thought leadership articles, and other written content as needed - Identify opportunities to repurpose existing marketing content into new formats, extending the reach and shelf life - Maintain and evolve the firmwide editorial calendar, managing content priorities and deadlines across teams - Coordinate with the digital and creative teams on the promotion of written content, award wins and external media hits Brand Voice & Messaging - Partner with marketing team members and firm leaders to develop consistent, on-brand messaging across industries and service lines - Serve as a steward of Grassi’s editorial standards, ensuring quality, tone, and style are consistent across all written touchpoints - Contribute to and maintain the firm’s style guide and content governance standards External Communications - Draft press releases, announcements, and executive communications for external audiences - Support media relations efforts, including story pitching and coordination with journalists and publications relevant to Grassi’s markets and industries - Monitor media coverage and track emerging topics to identify timely content and positioning opportunities - Support speaking engagement and conference submissions for senior leaders Benefits - Flexibility: Our work-life balance initiatives include generous paid time off, flexible “Dress for Your Day” dress code, telecommuting options, flex-time policies, and summer hours, enhanced by our Floating Summer Friday’s program, which allows team members three extra Fridays off during the summer months in addition to their PTO - Company Culture: Here at Grassi we are dedicated to creating an environment for our team members that is positive, productive, and aligns with our company’s high standards of inclusivity, diversity, and equity. We work closely with our DEI Council and Grassi Women’s Council to organize events throughout the year to bring the firm together for open dialogue and awareness of global diversity issues. Through our charitable initiative, Grassi Gives Back , we proudly support organizations such as Ronald McDonald House, Toys for Tots, Autism Speaks, Long Island Cares, and many of our nonprofit clients - ESOP Owned: The ESOP ensures that equity partners and all Grassi U.S. employees have the exclusive opportunity to own the firm’s stock, making them integral to the company’s future
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Grassi

Founded in 1980 with just a desk and an empty filing cabinet, Grassi has grown into one of the nation's leading independent advisory and accounting firms. With client satisfaction more than twice the industry average, we're proud to be ranked 16th on Vault's Best US Accounting Firms to Work For. We have earned this reputation through exceptional client service and by staying true to our core values. As strategic advisors, Grassi professionals are dedicated ambassadors of our client's future business aspirations. Everything we do centers on our client's success and the enrichment of our relationships with them. While other firms merge or take private equity funding, Grassi secured its independence by transitioning to an employee-owned ESOP in 2023. This independence empowers us to focus on what matters: exceptional service and strategic guidance to help our clients’ businesses thrive. "Grassi" is the brand name under which Grassi Advisory Group, Inc. and Grassi & Co. Certified Public Accountants, PC, provide professional services. Grassi Advisory Group, Inc. and Grassi & Co. Certified Public Accountants, PC are independently owned firms that practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Grassi & Co. Certified Public Accountants, PC is a licensed CPA firm that provides attest services. Grassi Advisory Group, Inc. and its subsidiary entities provide tax and business consulting services to clients and provide staff and other administrative resources to Grassi.

Founded in 1980
Jericho, New York, USA
574 employees (16 in marketing)

Traffic Signals

Monthly Visitors
14.8K
Monthly Google Ads Budget
$8.6K
Traffic Source Mix
Search
40.5%
Direct
43%
Referral
6.1%
Social
8.6%
Paid
1.6%

Headcount Trend

Current headcount: ~574

Marketing Team

Marketing Team Size
14 (2% of company)