Responsibilities

• Content Development & Messaging
• Drafts and assists with editing content for diverse audiences, including patients, faculty, researchers, students, peers/referring providers, and the broader health care community.
• Coordinates with clinical leadership and communications colleagues to align content with departmental priorities and institutional objectives.
• Contributes to materials, such as web copy, patient stories, service line features, provider bios, newsletters, and internal communications.
• Supports content planning and review processes in collaboration with the central communications team, ensuring alignment with organizational messaging and acting as a liaison for basic content coordination needs.
• Ensures all communications follow CUIMC brand voice, HIPAA requirements, and institutional messaging guidelines.
• Creates engaging, high-quality content and graphics for departmental social media channels, ensuring consistency, brand alignment, and strategic coordination with related communications projects.
• Digital Marketing
• Assists the marketing team with implementing campaigns to support patient acquisition, faculty promotion, clinical program visibility, and research awareness.
• Updates and maintains department websites using CMS tools (e.g., Sitecore, Drupal, Adobe) under guidance from senior staff.

Requirements

• Bachelor's degree or equivalent in education and experience, plus three years of experience.

Preferred

• Minimum Qualifications (preferred): Bachelor's degree or equivalent experience in Marketing, Communications, Public Health, Journalism, Public Relations, or a related field.
• 3 years of marketing and communications experience, preferably in health care, academic medicine, or higher education.
• Strong writing, editing, and storytelling skills, with the ability to adapt complex information for general audiences.
• Experience contributing to digital marketing campaigns.
• Familiarity with CMS platforms, web analytics tools, SEO/SEM, social media management tools, and email marketing software.
• Basic skills in graphic design or multimedia tools (e.g., Canva, Adobe Creative Suite).
• Strong organizational skills, attention to detail, and ability to work collaboratively with diverse teams.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working in a health care, academic medical center, or higher education setting.
• Understanding of health marketing, service line promotion, or patient engagement strategies.