Comms Planner, Attendee Marketing

Responsibilities

• Develop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives.
• Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints.
• Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.
• Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams.
• Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.
• Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals.
• Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines.
• Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns.
• Foster agile workflows by embedding iterative collaboration and adaptability into communication planning.
• Use real-time performance data to refine messaging frameworks and creative briefs as needed.

Requirements

• Proven experience in communication planning, with expertise in developing and refining messaging strategies across multiple channels.
• Experience in creating creative briefs and collaborating with design teams to align visuals with messaging.
• Ability to manage campaign calendars, ensuring timely delivery of communication activities and creative assets.
• Data-driven mindset with a focus on agile workflows and iterative collaboration.
• Strong analytical skills, with experience in tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world