Commercial Lifecycle Marketing

Responsibilities

• Build and manage automated email lifecycle journeys in both Marketo and Gong Engage, targeted at specific sales and customer success stages.
• Partner with Product to adjust and evolve the in-app experience with messaging, prompts, flows etc in order to drive specific customer outcomes.
• Build messaging that deploys in Slack to drive product adoption.
• Use AI tools (e.g., Claude) to prototype and speed up program design and build; design or leverage AI agents to support SDR, Sales, and/or CSM workflows where they add real leverage.
• Collaborate with Sales, Customer Success, Product, Marketing, and other internal teams to ensure program alignment with the overall customer journey.
• Test small before you scale: validate results, then automate the journeys that work.
• Continuously analyze customer engagement and usage data across the Commercial segment to infer next-best actions to decide what to build next, what to adjust, and what to pivot away from.
• Work independently, and with the data analytics team, to gather and interpret customer engagement data.
• Implement A/B testing methodologies to continuously validate and improve program effectiveness.
• Translate data into concrete, actionable recommendations

Requirements

• 5+ years of experience in program management, marketing automation, or a related field.
• Hands-on experience building automated lifecycle email journeys in tools like Marketo and/or Gong Engage.
• A genuinely data-heavy skill set: proven ability to dig into engagement/usage data, infer next steps, and know when to pivot or kill a program — not just report on outcomes after the fact. SQL proficiency required.
• Experience building or deploying messaging in Slack (or a comparable workplace tool) to drive adoption.
• Working fluency with AI tools (e.g., Claude or similar) to prototype and accelerate program design and build.
• Proven track record designing and implementing successful, end-to-end customer lifecycle programs.
• Comfortable operating in a fast-moving, ambiguous environment — able to build a first version without a fully specified brief, test it, and iterate.
• Ability to work with remote teams and across time zones to develop strategies and foster a cohesive and creative work environment.
• Advanced reporting and analytical skills; proficient in Excel, Gainsight, and Salesforce.
• Experience with A/B testing methodologies and reporting tools.

Preferred

• - Experience designing or leveraging AI agents for SDR, Sales, and/or CSM use cases.
• - Experience building or configuring AI agents/workflows beyond a single tool (e.g., connecting AI agents to CRM or sales engagement platforms).

Benefits

• - Competitive salary
• - Comprehensive benefits package
• - Flexible work arrangements
• - Company equity*
• - ESPP (Employee Stock Purchase Program)*
• - Retirement or pension plan*
• - Generous paid vacation time
• - Paid holidays and sick leave
• - Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• - Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*