Commercial Healthcare Marketing Specialist

Responsibilities

• Assist with development and execution of integrated marketing campaigns
• Develop and support email marketing strategy for providers, brokers, and employers—developing and maintaining editorial calendar, drafting content, managing recency and frequency, segmenting audiences, and monitoring performance
• Help manage and optimize email workflows, including updating templates, ensuring brand consistency, and maintaining compliance requirements
• Help format, draft, and review marketing materials to ensure accuracy, clarity, and brand consistency
• Support the deployment of content across internal and external platforms
• Contribute to the development of creative briefs by gathering inputs, organizing key insights, and defining objectives
• Assist with reviewing marketing content
• Help produce and organize marketing assets such as one-pagers, presentations, brochures, event materials, and digital content
• Coordinate with designers, writers, and vendors to support asset creation and delivery
• Conduct quality checks to ensure materials meet brand, style, and compliance standards.

Requirements

• Bachelor's degree or equivalent experience in related field
• 5 years of work experience beyond degree

Preferred

• Experience with social media tools, email platforms, or CMS tools (not required but beneficial)
• Basic understanding of marketing creative briefs or brand standards
• Experience supporting email marketing efforts, particularly in B2B or regulated industries
• Interest in healthcare, member engagement, or regulated industries

Benefits

• a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.