Commercial Demand and Lead Generation Coordinator

Responsibilities

• Audience Building: Assist the DLG team with building, and continuously refreshing, segmented target audiences for Capstone’s lead generation and nurturing campaigns, including sector-focused private company owners/CEOs/founders, strategic public company owners, and private equity firms. Includes utilization of tools, such as Source Scrub, Zoom Info, Grata, Pitchbook, LinkedIn, DealCloud and other databases to find and enrich company and contact data for specific campaigns.
• Contact Nurturing: Work collaboratively with assigned industry banking teams to define sector-specific target audiences and plan, produce, and implement email and social campaigns to drive brand awareness and new business opportunities.
• Content Distribution: Collaborate with Capstone Industry Banking Teams and the Market Intelligence Team to advance the firm’s thought leadership by publishing SEO-optimized content to our website, including industry reports, blog articles, whitepapers, press releases, deal announcements, and case studies. In accordance with DLG guidelines, meet or exceed deadlines for publishing and distributing content, in the most effective and efficient manner with the goal of optimizing engagement.
• Search Engine Optimization: Run Google keyword analytics reports to inform Capstone Marketing Intelligence Team of important long tail keywords to include in titles of upcoming reports and articles for assigned industry banking teams. Include pre-identified keywords in page titles, header tags, URLs, and meta descriptions of report and article landing pages. Utilize Yoast SEO WordPress plugin to optimize each landing page prior to publishing.
• Email Lead Gen Campaigns: Execute end-to-end email demand generation and prospect nurturing campaigns for all assigned banking teams, including sending emails on behalf of assigned bankers/RMs for reports/articles published, trade show appearances, deals announcements, and other touchpoints as needed. Regularly conduct A/B or multivariate tests on emails to optimize campaign performance.
• Reporting: Provide assigned banking teams with in-depth campaign analytics reports on all completed email campaigns, including reporting on email KPIs, successes, failures, and other trends and statistics that can assist with optimizing future campaigns. Includes adding prospect direct replies to the firm CRM and creating referral records for sourcing reports.
• Social: Create and publish posts on corporate social media accounts for assigned industry teams including assisting with the development and production of content and creative graphic assets for postings, with the goal of increasing engagement with target audiences.
• Quality Control: Accountable for the quality and accuracy of all email communications, social posts, website pages and other marketing and communication deliverables associated with marketing activities for assigned investment banking teams, including adherence to applicable compliance standards. Includes proofreading of marketing and communication deliverables for brand, style and content edits, including email copy, website pages, and social posts, among other marketing collateral.
• Graphic Design:   Utilize Photoshop to prepare various digital assets for marketing campaigns, such as email, website and social post graphics, and digital deal tombstones.
• Events: Oversee appearances at trade shows and partnership events for assigned industry banking teams. Assist with creating email marketing campaigns and social posts around select trade shows with the goal of generating meeting opportunities for bankers with potential prospects in attendance.  For select, high profile trade shows, develop SEO-optimized landing pages to showcase our presence at the event and increase our search rankings for potential leads searching for show information.  Includes entry of all trade show information into our Tradeshow & Event Calendar in our CRM.

Requirements

• Bachelor’s degree
• 2+ years in a B2B marketing or lead generation role

Preferred

• Preferred Qualifications: - Expertise with marketing automation software required; Experience with HubSpot preferred. - Experience with social media marketing for B2B required; experience with social for financial companies preferred. - Possess Intermediate-to-advanced grammar and copywriting skills. - Editing or proofreading experience and high attention to detail - Be proficient in editing and proofreading materials, demonstrating a high attention to detail. - High degree of proficiency with all MS Office applications, especially PowerPoint, Excel, Word, and Outlook. - Proficiency with Adobe Photoshop required.

Benefits

• health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO)