College Co-op: Social Media Analyst at Independence Blue Cross | Philadelphia, PA

Independence Blue Cross

College Co-op: Social Media Analyst

Philadelphia, PA (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Drive social content creation and audience engagement for a Social Media Co‑op Analyst role at Independence Blue Cross, with platform proficiency and analytics interest as key signals.

Own content creation and audience engagement across Facebook, Instagram, and LinkedIn
Must-have: proficiency with major platforms and solid copywriting basics
Standout: cross-functional collaboration on campaigns and performance tracking

Job Description

Responsibilities

The Social Media team sits within the Sales & Marketing division at Independence Blue Cross and is responsible for creating, publishing, and managing content across the organization’s social media channels.
Help bring our brand to life online as a Social Media Co‑op Analyst at Independence Blue Cross. In this role, you’ll create content, engage with our audience, and support campaigns that connect members and communities to better health.
you’ll assist in developing and scheduling posts across platforms (Facebook, Instagram, and LinkedIn), support community management, help track performance and compile reports, collaborate with other team members on campaigns, and contribute fresh ideas to keep our channels relevant and engaging.
support brand awareness, engagement, and community connection by executing content strategies, monitoring and responding to social conversations, promoting campaigns and events, and analyzing performance.
The Social Media team works cross‑functionally with marketing, communications, and business partners to support company initiatives and advance IBX’s mission to improve the health and well‑being of the communities we serve.

Requirements

Proficiency with major social platforms (Facebook, Instagram, LinkedIn); basic copywriting and content creation skills; basic graphic design sense (experience with Canva or Adobe Express a plus); strong attention to detail and ability to manage multiple projects; interest in tracking performance and learning analytics tools.
Accepted Majors
- Marketing
- Communications
- Journalism, Digital Media
- Advertising
Classification
- Junior or Senior undergraduate student
- Recent graduate (must be within one year or less of the program start date)
Minimum GPA
- 3.2 or higher
Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app.

Independence Blue Cross

3.4 Glassdoor

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness. To learn more, visit ibx.com. Connect with us on Facebook and Twitter at @IBX and @IndependenceBlueCross on Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Founded in 1938

Philadelphia, Pennsylvania, USA

5K employees (219 in marketing)

www.ibx.com

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45% CEO approval