Responsibilities

• Visual Content Creation: Film and edit high-quality content, Reels and stories across multiple social media platforms, including Facebook, Instagram, and Twitter, to boost brand awareness and client engagement. Design eye-catching graphics and media content to enhance posts and promotional materials using Adobe Photoshop, Illustrator, and Adobe Creative Suite
• Scheduling & Copywriting : Write inviting, educational captions detailing the benefits of our treatments. Maintain a consistent content calendar on Facebook and Instagram using Meta Business Suite or similar tools
• Manage social media advertising campaigns through Facebook Advertising and other platforms to increase reach and attract new clients
• Track digital marketing performance using Google Analytics, social media analytics tools, and marketing online analytics to measure campaign success and optimize strategies
• Coordinate with the spa team to promote special offers, events, and new services through compelling content creation. Hop on relevant wellness and skincare trends.
• Maintain consistent branding across all digital channels while proofreading all content for accuracy and quality before publishing
• Community Engagement: Check social media platforms daily to respond to comments and direct messages
• Local Outreach: Engage with other local businesses and influencers to boost our local brand presence
• Arrival Spa Rituals: Warmly welcoming arriving guests, prepare and serve signature drinks, teas and assist them in their initial relaxation

Requirements

• Proven 1+ experience in social media management, digital marketing, or related roles within the wellness or hospitality industry preferred
• Strong proficiency in social media platforms such as Facebook, Instagram and Twitter.
• Skilled in graphic design software including Adobe Photoshop, Illustrator, and media editing tools for creating engaging visual content
• Excellent mobile photography and video editing skills (pro in CapCut, InShot and Canva)
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and marketing performance monitoring techniques
• Experience in content writing, proofreading, branding strategies, and public relations activities is highly desirable
• Ability to analyze social media data to inform marketing strategies effectively while managing multiple projects simultaneously

Preferred

• Experience in content writing, proofreading, branding strategies, and public relations activities is highly desirable
• Ability to analyze social media data to inform marketing strategies effectively while managing multiple projects simultaneously

Benefits

• Employee discount
• Flexible schedule