Cold Calling / Lead Generation Representative

Michigan, USA (On-site)

$18/hr – $20/hrEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive outbound B2B lead generation as a Cold Calling Specialist focused on outbound calls, accurate CRM notes, and expanding lead lists.

  • Make outbound calls to introduce products and identify decision makers.
  • Must-have: Prior cold calling/telemarketing experience (B2B preferred).
  • Standout: On-site, full-time role in Macomb Township, MI.

Job Description

Responsibilities

  • Make outbound calls to introduce our products and services.
  • Gather company information, identify decision makers, and determine if they currently use our products.
  • Record call details, notes, and insights accurately in the CRM system.
  • Follow a provided script as a starting point while adapting conversations naturally.
  • Conduct light research to expand lead lists as needed.
  • Support customer service team only when coverage is needed (sick days).

Requirements

  • Prior cold calling or telemarketing experience required (B2B preferred).
  • Strong verbal communication and listening skills.
  • Confidence in handling objections and keeping conversations professional.
  • Ability to record accurate notes in CRM software.
  • Positive attitude, self-motivated, and comfortable with high-volume calls.

Benefits

  • Health insurance
  • 401(k) matching
  • Paid time off
  • Vision insurance
  • 401(k) program with company matching
  • Paid medical and dental insurance
  • Paid vacation, sick leave, and holidays
  • Long-term employment opportunity