CMO & Co-Founder - Early-Stage HealthTech Startup (No Salary, Equity Only) at NeedTech Labs | USA

CMO & Co-Founder - Early-Stage HealthTech Startup (No Salary, Equity Only)

USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Lead the launch marketing for a founding HealthTech startup building mobile neurocognitive screening, shaping brand, demand, and growth with data-driven execution.

Must-have: 8+ years in marketing leadership in digital health or regulated consumer health
Standout: Founding marketing hire or co-founder experience at a startup, equity-focused
Hands-on execution across performance, content, and earned media with a data-driven mindset

Job Description

Responsibilities

Define and build the company's brand from the ground up — name reveal strategy, visual identity, voice, messaging architecture, and positioning across all channels
Develop go-to-market strategies for three distinct audience segments: consumer (athletes and families), clinical (neurologists, sports medicine physicians, and care teams), and enterprise (health systems, payers, and senior living operators)
Lead demand generation and awareness campaigns that educate the market on mobile neurocognitive screening as a category — not just our product
Build and own the content strategy: thought leadership, clinical education, SEO, email, social, and earned media that establishes scientific credibility without sacrificing accessibility
Establish and grow strategic partnerships with advocacy organizations, clinical associations, sports bodies, and patient communities relevant to our target conditions
Drive investor communications in partnership with the CEO — pitch narrative, deck positioning, and brand materials that build confidence in the vision
Implement marketing analytics infrastructure from day one — attribution, cohort analysis, CAC/LTV modeling — so every campaign decision is data-informed
Recruit and lead a lean, high-impact marketing function as the company scales
Audiences you will reach: Clinicians and health systems, Seniors, families, and caregivers, Athletes, coaches, and sports organizations

Requirements

8+ years in marketing leadership, with a track record of building brand and driving growth in digital health, medtech, or a similarly regulated consumer-health environment
Experience marketing to both consumer and clinical audiences — you understand the difference between reaching a patient and reaching a physician, and you know how to do both
Strong brand strategy instincts: you have built or significantly evolved a brand identity and can articulate why the choices you made were the right ones
Proven ability to translate complex, technical subject matter into clear, compelling narratives for non-expert audiences — without oversimplifying for expert ones
Hands-on experience with performance marketing, content marketing, and earned media — you are not a strategist who delegates execution; you can do both
Comfort operating in a regulated environment: you understand what HIPAA, FDA promotional guidelines, and off-label restrictions mean for how you can market a health product
A data-driven mindset — you set measurable goals, instrument your campaigns, and iterate based on evidence, not instinct alone
A founding temperament: you thrive with autonomy, move fast under resource constraints, and are energized by building rather than managing

Preferred

Experience in neurology, brain health, cognitive wellness, or mental health marketing — you already speak the language of the audience
Established relationships with health journalists, clinical key opinion leaders, or patient advocacy organizations in relevant disease areas
Background in category creation marketing — you have helped define a new market, not just competed in an existing one
Familiarity with medical conference strategy, clinical society engagement, and peer-channel marketing
Prior experience as a founding marketing hire or marketing co-founder at a venture-backed startup

Benefits

Founding equity stake — you will co-own the brand you build
A blank canvas: no legacy positioning to undo, no conflicting brand guidelines to navigate, no campaigns already in flight
A $4.2B market with no established voice — you get to define what neurocognitive screening means to the world
A mission that markets itself: early detection of neurological disease is a story that matters to nearly every family on earth
A founding team with deep scientific and technical credibility to amplify, not compensate for
Remote-first and flexible by design

NeedTech Labs

Needtech Labs: The Engine of Necessity-Driven InnovationAt Needtech Labs, we don't chase trends. We hunt for necessity.The modern tech landscape is crowded with brilliant ideas in search of a problem. We believe the inverse is true. The most enduring, profitable, and impactful businesses are those born from an urgent, unmet need. They are "must-haves," not "nice-to-haves." This is the core of our disruptive approach.We are an AI-first venture platform, not a traditional incubator. Our purpose is to reverse-engineer business creation. By fusing machine intelligence with deep sector expertise, we systematically identify critical voids in the market—overlooked challenges in healthtech, security, communications, and beyond. This represents a fundamental paradigm shift in how startups are conceived.Our mission is to convert these voids into validated, ready-to-launch startups. For the entrepreneur with the ambition to build a truly significant company, we eliminate the greatest risk of all: a flawed idea. We provide the strategic framework and the technological foundation, allowing you to focus on what matters—scaling a business that the world genuinely needs.This isn't just about launching companies. It's about a disruptive approach that signals a paradigm shift in venture creation. We don't build unicorns. We build essentials.

Founded in 2025

3 employees

www.needtechlabs.com