Responsibilities

• Collaborative Value Proposition Development
• Develop differentiated value propositions that combine Barco technologies with OEM, ISV, AI, workflow, and channel partner solutions.
• Identify unmet customer challenges and pain points and create integrated solution stories that deliver measurable clinical, operational, and economic outcomes.
• Collaborate with customers, partners, and internal stakeholders to validate solution effectiveness and business value.
• Create solution messaging, use cases, and customer-facing collateral that clearly communicate the value of combined offerings.
• Translate clinical workflows and customer pain points into scalable market opportunities.
• Focus on enhancing patient care and outcomes
• Partner-Led Go to Market Strategy
• Design and execute joint go-to-market plans with strategic partners.
• Align partner sales, marketing, clinical, and leadership teams around common growth objectives.

Requirements

• 5–10 years of successful experience in clinical marketing management
• Experience with diagnostic imaging, digital pathology, healthcare IT, medical devices, or healthcare technology, creating, writing, and developing unique product value propositions as scale
• Strong understanding of PACS and Mammo software and clinical workflows.
• Experience engaging physicians, healthcare executives, and clinical leaders.
• Demonstrated ability to achieve results and influence stakeholders without direct authority.

Benefits

• A competitive salary package.
• An interesting and challenging role with room for autonomy.
• The opportunity to work for an international market leader where innovation matters.
• Access to internal training through Barco University.
• A full-time salaried position.