Chief Marketing Officer

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational goals.
• Lead and manage diverse teams to ensure cohesive execution.
• Well-rounded experience in leading all areas of marketing, such as websites, paid media, online and digital marketing, social engagement, OOH advertising, broadcast media, print, and local community outreach
• Oversee the planning, development, and management of integrated marketing campaigns.
• Implement best use of marketing automation tools and CRM systems to streamline workflows, and enhance personalization.
• Solid understanding of web analytics reporting to successfully manage external vendors.
• Utilization of in-house systems to identify lead quality, and conversion rates in order to optimize marketing strategies accordingly.
• Manage budgets effectively for all marketing activities, while ensuring ROI maximization through rigorous analysis of campaign metrics.
• Foster cross-functional collaboration between in-house team and external vendors to align messaging and amplify brand impact.
• Lead research initiatives to stay ahead of industry trends, competitive landscape, and emerging digital marketing techniques that can be integrated into our campaigns.

Requirements

• Minimum of 5-years of proven experience in senior marketing roles with a strong track record of managing marketing initiatives, leading teams and overseeing vendors.
• Extensive knowledge of digital marketing channels including social media advertising campaigns, Google AdWords, Facebook Advertising, email marketing, and print advertising.
• Proficiency in SEO best practices.
• Demonstrated success in managing cross-functional teams specializing in content creation, graphic design, and performance analytics.
• Strong background in web analytics reporting for strategic decisions.
• Experience with CRM systems for customer segmentation and personalized outreach strategies.
• Expertise in developing integrated campaigns that combine traditional advertising with innovative digital tactics, and grassroot outreach for maximum impact.
• Excellent leadership skills with the ability to motivate teams while fostering a positive, collaborative environment focused on continuous improvement.
• Fluent in Spanish is a huge plus

Preferred

• Fluent in Spanish is a huge plus

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off