Chief Marketing Officer

Responsibilities

• Own ISI's marketing strategy and budget across SEO, Google Ads, the website, brand, brand awareness, social media, and content.
• Lead, coach, and develop the in-house marketing team, setting priorities and holding the work to a high standard.
• Track marketing dollars through to leads, consultations, signed projects, and project value in the CRM.
• Direct the team's work: website updates, Google Ads maintenance, keyword targeting, content capture, daily social posting, long-form video, blogs, and written content.
• Deliver weekly and monthly reports with clear, actionable recommendations.
• Own brand assets and alignment, including the brand guide, messaging, and consistency across channels.
• Partner with ownership, sales, and operations to support every handoff in the lead journey.
• Make decisions and own them, reporting what worked and what did not.
• Translate tools and data for the team, explaining how to use each platform and drive decisions.
• Plan for growth, recommending when to add people, agencies, or tools as the company scales.

Requirements

• Bachelor's degree (4-year program) in marketing, business, or a related field.
• 10 years of experience, including 5 years as an influential marketer.
• A portfolio with proven, measurable results.
• Experience marketing long-cycle, high-ticket projects (3 to 6 months).
• A track record of owning decisions and their outcomes.
• Experience working with roles such as owners, C-level executives, managers, and more.
• Hands-on skill with CRM platforms, Google Ads, Google Analytics 4, Excel, AI tools, and website content management systems.
• Ability to explain tools clearly to non-marketers.
• A collaborative strategist who works with the team to make the business successful.

Preferred

• 3 to 5 years of tenure with previous employers.
• Experience in residential remodeling, construction, or home services.

Benefits

• Base salary of $120,000, commensurate with experience.
• Paid time off.
• 401(k) with company match.
• Written quarterly performance standards with structured reviews.
• Advancement opportunities as the company grows; senior roles are filled from within first.