Responsibilities

• Develop and execute an annual marketing strategy aligned with the firm's strategic plan and growth goals.
• Strengthen the firm's position as a leading accounting and advisory firm through differentiated branding and thought leadership.
• Partner with firm leadership to identify new markets, industry niches, and service line growth opportunities.
• Set marketing budgets, priorities, KPIs, and resource plans.
• Report regularly to executive leadership on marketing performance, business development, and ROI.
• Own the firmwide growth strategy, translating objectives into priorities for organic growth, client expansion, cross-selling, acquisition, market development, partnerships, and service innovation.
• Partner with the CEO, executive team, and practice leaders to set revenue goals, target markets, ideal client profiles, value propositions, pricing, and go-to-market plans.
• Balance near-term conversion with long-term brand equity, client trust, market relevance, and profitability.
• Prioritize growth opportunities using market intelligence, client insights, competitive analysis, pipeline data, and financial performance.
• Lead cross-functional initiatives such as market entry, new offerings, acquisition integration, referrals, and strategic alliances.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required.
• MBA or advanced degree preferred.
• 10+ years of progressive marketing leadership experience.
• Experience leading marketing within a professional services organization is strongly preferred.
• Demonstrated success leading integrated marketing, digital strategy, and marketing operations. Experience supporting executive leadership and business development initiatives. Proven experience leading and developing marketing professionals.
• Technical Expertise - HubSpot CRM (Marketing Hub and Sales Hub) or other enterprise-level CRM such as Salesforce or Microsoft Dynamics
• CRM strategy and governance
• Marketing automation and workflow development
• Marketing operations and process optimization
• SEO, SEM, and website optimization

Preferred

• MBA or advanced degree preferred.
• Experience leading marketing within a professional services organization is strongly preferred.

Benefits

• competitive salaries,
• an outstanding paid time off program (5 weeks)
• 16 paid holidays
• remote/hybrid work flexibly
• 401(k) plan with firm contributions
• tuition reimbursement program
• 100% employer paid parking
• spot bonus program
• CPA bonus
• a variety of different medical plan options along with opt-out dollars if you do not need medical ins coverage