Own Hyprwork's marketing engine across strategy, paid growth, creative operations, and brand-driven lifecycle to drive multi-brand expansion.

• Marketing Strategy and P&L: Own the marketing strategy, budget, and annual/quarterly plans across the Hyprwork portfolio, defending them with the executive team.
• Performance Marketing and Growth: Lead the paid acquisition engine with channel pods across Meta, Google, Native, AppLovin, and TikTok, setting targets and sustainable operating standards.
• Creative Function: Run a high-throughput creative operation, setting strategy and ensuring throughput, win rate, and quality for all paid channels.
• Brand, Lifecycle, and Customer Marketing: Shape brand presence and lifecycle programs to build long-term customer value beyond first purchase.
• Team Leadership and Org Design: Build and develop marketing leaders, drive hiring, performance management, and org design.
• Cross-Functional Leadership: Partner with Operations, CX, Revenue Ops, Supply Chain, Finance, Tech, and People & Culture to ensure marketing decisions land.
• Founder Partnership: Collaborate closely with the CEO and founder-advisor on vision and execution, transitioning to autonomy as trust grows.
• Portfolio Expansion: Lead marketing-side execution for new brand launches within a multi-brand portfolio.
• Performance and Learning: Use dashboards to drive decision-making and iterate on strategy and execution.