Chief Marketing Officer (CMO) at Hyprwork | USA | $18K/mo – $25K/mo

Chief Marketing Officer (CMO)

USA (Remote)

$18K/mo – $25K/moSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the growth engine for a multi-brand health portfolio, aligning marketing strategy, paid acquisition, and creative operations to scale revenue while building the next generation of marketing leaders.

Lead end-to-end growth across strategy, spend, and P&L for Hyprwork’s brands.
Drive paid acquisition at scale with targets, CAC/LTV governance, and multi-channel discipline.
Orchestrate a high-throughput creative operation feeding testing and revenue growth.

Job Description

Own Hyprwork marketing strategy across the portfolio, including brand direction, channel mix, budget allocation, customer acquisition and retention, and the marketing P&L.
Lead paid acquisition strategically with five channel pod leads across Meta, Google, Native, AppLovin, and TikTok; set targets, CAC/LTV thresholds, diversification, and sustainable operating standards.
Own the creative production machine; Creative Manager-led team delivering 400+ videos and 250+ images per week, with throughput, win rate, and quality as primary metrics.
Shape how Hyprwork brands appear across all touchpoints and drive long-term value through lifecycle, retention, content/PR, and membership programs.
Inherit and develop the marketing team, managing hiring, performance, and org design within the function.

7+ years in DTC marketing leadership with recent CMO/VP-level experience at a $30M+ revenue DTC business, ideally in health/wellness or regulated consumer verticals.
Proven track record scaling DTC via paid acquisition with accountability for revenue, CAC/LTV, and performance discipline.
Hands-on experience managing a creative production function, including throughput, testing velocity, and linkages to paid media performance.
Experience developing senior marketing leaders and building high-performing teams without micromanagement.
Experience collaborating with founders/executive sponsors during scale, balancing founder involvement with operational ownership.

A direct pathway for leadership growth within a multi-brand portfolio and an opportunity to impact portfolio strategy and brand launches.
A remote-first, async culture with accountability and a strong emphasis on execution discipline.
Close partnership with founders and executive leadership to drive strategic brand direction and scalable marketing execution.

Hyprwork

We are a multi-8 figure direct-to-consumer health e-commerce company, scaling rapidly toward 9 figures. Our brands specialize in health, wellness, and performance products designed to help people feel and live better. Our team is built on a culture of ownership, innovation, and speed. Every day, we focus on building funnels that convert, delivering products customers love, and driving meaningful results at scale.

Founded in 2020

Claymont, Delaware, USA

14 employees (9 in marketing)