Chief Marketing Officer (CMO)

USA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 months ago

Job Summary

Drive brand and marketing leadership for CEO Life, scaling a chapter-based leadership community across markets with a consistent identity, member journey, and growth engine.

  • Own the full-funnel marketing strategy and programs across organic, digital, content, and partnerships to grow memberships.
  • Must-have: 10+ years of progressive marketing leadership with senior-executive experience in community-driven brands.
  • Standout: Proven ability to launch from scratch and build experiential, high-impact marketing that creates lasting brand equity.

Job Description

Responsibilities

  • Define and evolve the CEO Life brand across all markets, channels, and audiences
  • Translate our philosophy—presence over performance, depth over volume, relationship over transaction—into a brand identity that prospective members feel before they can articulate it
  • Establish brand standards, voice, and messaging frameworks across all touchpoints: digital, print, experiential, and chapter-level
  • Ensure brand consistency across 35+ chapters while honoring the distinct character of each local community
  • Own the full-funnel marketing strategy driving new member growth across all membership tiers
  • Build high-performing programs across organic, digital, referral, content, and partnership channels—designed to attract the right leaders, not simply more of them
  • Develop audience positioning and messaging frameworks that speak authentically to CEOs, founders, and C-suite executives who value depth, trust, and peer-level connection
  • Partner with sales leadership and regional directors to align marketing strategy with chapter-level revenue goals and growth targets
  • Design the marketing layer of the full member journey—from first touchpoint through onboarding, deep engagement, and multi-year renewal
  • Build communication flows, content programs, and community touchpoints that reinforce why members joined and compound their commitment over time

Requirements

  • 10+ years of progressive marketing leadership, with at least 5 years in a senior or executive role
  • Proven experience scaling brands in high-growth, community-driven, or membership-based environments—whether in executive communities, professional associations, luxury hospitality, wellness, media, or adjacent industries
  • Deep fluency in experiential marketing and a track record of turning in-person experiences into lasting brand equity and measurable growth
  • A builder's mentality—you have launched things from scratch, made decisions without complete information, and learned by doing
  • Full command of the modern marketing stack: brand strategy, performance marketing, content, social, email, CRM, SEO, AI and analytics
  • Strong executive presence and communication skills
  • A genuine belief that relationships are the most durable competitive advantage—not just as a philosophy, but as a strategic growth lever

Preferred

  • Experience shaping organizations to eight-figure scale
  • Experience with national/international expansion
  • Experience with chapter-based communities
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CEO Life

Our mission at Family First Life, is to make the families we protect and the Families of our agents our number one priority. Trust, Loyalty and Integrity.We're hiring full & part-time agents. Ask about our scholarship for unlicensed agents. Number 1 growing IMO in the nation!!! Family First Life offers our agents the highest compensation in the industry! You can earn around 90%-145% commission as an agent with Family First Life.

Miami, Florida, USA
6 employees

Marketing Team

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Current headcount: ~6
CEO Life logo

Chief Marketing Officer (CMO)

CEO Life · USA · Remote