Responsibilities

• Develop and execute comprehensive multichannel marketing strategies that enhance brand visibility and engagement across digital, print, social media, and advertising platforms.
• Lead the planning, implementation, and management of integrated marketing campaigns including content marketing, demand generation, social media advertising campaigns, and performance marketing initiatives.
• Oversee the creation of compelling content through content writing, graphic design, and copywriting to support branding and product promotion efforts.
• Manage marketing automation tools and CRM systems to streamline customer engagement, nurture leads, and optimize campaign performance through web analytics reporting and Google Analytics insights.
• Drive SEO strategies to improve organic search rankings and increase web traffic while utilizing WordPress, HTML, and Google AdWords for website management and paid advertising efforts.
• Collaborate cross-functionally with sales, product management, creative teams, and external agencies to ensure cohesive messaging and effective execution of marketing projects.
• Lead, motivate, and develop high-performing marketing teams focused on B2B marketing, e-commerce growth, and innovative digital marketing solutions.
• Monitor budgets meticulously to maximize ROI on advertising sales efforts while implementing performance metrics for continuous improvement.

Requirements

• 15+ years experience in managing large-scale marketing teams with a focus on digital marketing, social media marketing, and cross-channel campaigns.
• Strong proficiency in SEO techniques, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Demonstrated expertise in content marketing strategies including copywriting, graphic design using Adobe Creative Suite, and content creation for diverse audiences.
• Skilled in web analytics reporting to inform data-driven decision making; experience with WordPress and HTML is preferred.
• Extensive knowledge of demand generation marketing tactics that drive lead acquisition and revenue growth in B2B or e-commerce environments.
• Excellent project management skills with the ability to oversee multiple campaigns simultaneously while maintaining attention to detail.
• Strong leadership qualities with experience managing teams in fast-paced environments; ability to foster collaboration across departments.
• Bachelor’s degree in Marketing, Business Administration or related field.

Preferred

• Advanced certifications in digital marketing or related disciplines are a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave