Responsibilities

• Shape the Growth Strategy: Help define and implement the global growth strategy for business. This includes identifying the biggest growth opportunities, understanding customers and competitors, and helping the business make clear choices about where to invest, differentiate and prioritize.
• Build the Portfolio Story: Create a clear and compelling story for the business. Translate complex technology, clinical evidence and product roadmaps into simple, memorable stories. Ensure major launches have a strong creative idea and that individual product stories connect to a broader portfolio narrative.
• Drive Commercial Results: Turn marketing strategy into business performance. Lead the marketing approach for new product launches, pricing, installed-base growth and customer activation. Partner with regional and commercial teams to increase awareness, preference, adoption, market share, orders and revenue.
• Connect Global and Regional Teams: Ensure global strategy works in local markets. Create clear alignment across product, marketing and commercial teams, while giving regions the flexibility to adapt execution to customer and market needs.
• Lead the Marketing Team: Lead and develop a global marketing and product management team. Set clear priorities, build strong talent and create a culture that is customer-focused, creative, accountable and commercially minded.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
• Ten or more years of marketing experience, including product marketing
• Experience leading global teams
• Experience in product launches, commercialization, pricing or portfolio strategy
• Healthcare or medical technology experience required
• Strong written and verbal communication skills

Preferred

• MBA or relevant advanced degree
• Experience in Imaging, Radiology, Theranostics, Molecular Imaging or adjacent healthcare technology markets
• Product management, sales or regional marketing experience
• Experience developing portfolio, launch or brand campaigns
• Experience leading creative teams, agencies or integrated marketing programs
• Strong understanding of segmentation, positioning, pricing and lifecycle management
• Proven ability to lead change and work effectively across a matrixed organization

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.