Chief Marketing Officer

Houston, TX (Unknown)

Salary Not AvailableSenior Level

Posted 12 days ago

Job Summary

Lead and own the enterprise marketing strategy, brand, and communications, guiding demand generation, digital, PR, events, and property marketing across the organization.

Own the enterprise marketing engine and ensure alignment with growth objectives
Direct strategy, brand positioning, and executive visibility across channels

Job Description

Responsibilities

Enterprise Marketing Strategy
Develop and execute a comprehensive enterprise marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision
Serve as the executive leadership team's principal advisor on brand, market positioning, reputation, communications, customer perception, and marketing strategy
Brand Strategy and Market Positioning
Establish and protect a clear, differentiated national brand architecture where every business line, market, department, executive, and marketing channel communicates a consistent brand story
Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative
Demand Generation and Partnership with Business Development
Build a marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development
Develop content, campaigns, executive visibility, thought leadership, digital strategies, account-based marketing initiatives, and outreach programs that support defined client segments and growth priorities
Digital Search, AI, and Marketing Technology

Requirements

Bachelor's Degree in Marketing, Business, or related discipline
Significant progressive leadership experience in sophisticated marketing organizations.
Experience serving as a Chief Marketing Officer, EVP Marketing, SVP Marketing, or comparable senior marketing executive
Experience operating within a large-scale organization and managing leaders who themselves manage teams
Experience building, rebuilding, or materially transforming a marketing organization rather than solely inheriting a mature function
Demonstrated success operating in a high-growth environment
Meaningful experience with both B2B and B2C marketing
Experience marketing a service-based business with multiple constituencies and complex customer journeys
Demonstrated ability to connect marketing activity to commercial and financial outcomes
Experience partnering closely with senior sales or business-development leadership

Asset Living

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’.

Founded in 1986

Houston, Texas, USA

4.5K employees (786 in marketing)

www.assetliving.com