Aspen Hill Club

Chief Marketing Officer

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing strategy for a fitness club to grow memberships and community engagement.

  • developing and executing comprehensive marketing strategies to drive membership growth and community engagement
  • Must-have: Expertise in Market Planning and Market Research to develop and implement data-driven strategies
  • Standout: Proven experience in developing marketing strategies for fitness or recreational industries is a plus

Job Description

Responsibilities

  • developing and executing comprehensive marketing strategies to drive membership growth and community engagement
  • oversee market planning
  • conduct in-depth market research
  • manage marketing campaigns
  • lead public relations efforts
  • collaborating with sales teams to align marketing strategies with business goals
  • ensuring the brand’s visibility, consistency, and integrity across all channels

Requirements

  • Expertise in Market Planning and Market Research to develop and implement data-driven strategies
  • Proficiency in Public Relations efforts for building and maintaining the organization’s image and community engagement
  • Strong Marketing Management and leadership skills to oversee strategy execution and operational workflows
  • Experience in Sales collaboration to align marketing goals with revenue generation and member acquisition
  • Exceptional communication, analytical, and project management abilities
  • Bachelor’s degree or higher in Marketing, Business Administration, or a related field

Preferred

  • Proven experience in developing marketing strategies for fitness or recreational industries is a plus