Chief Growth Officer at Bobbie | USA

Bobbie

Chief Growth Officer

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive Bobbie’s multi‑channel growth with P&L ownership across Retail, DTC, and e‑commerce, plus pricing, promotions, and partner leadership.

Own end-to-end commercial strategy for Retail and DTC/E‑commerce
Must-have: 15+ years in senior CPG commercialization with multi‑channel growth
Standout: Leadership of retail and online partnerships with major retailers and Amazon

Job Description

Responsibilities

Own the end-to-end commercial strategy across Retail and DTC/E-Commerce, with full P&L accountability for both channels
Set and deliver against revenue targets, translating strategic priorities into annual operating plans, forecasts, and budgets
Define channel investment priorities and trade-offs to maximize revenue and margin across the portfolio
Lead the annual commercial planning process in close partnership with Finance, ensuring plans are grounded, funded, and executable
Serve as the primary commercial voice in the executive team, bringing a clear point of view on market dynamics, competitive positioning, and growth levers
Own the retail sales organization and strategy across all channels - grocery, mass, club, and specialty
Build and deepen strategic relationships with key retail partners and buyers, establishing Bobbie as a preferred partner
Drive distribution expansion, velocity improvement, and shelf presence across the account portfolio
Optimize trade spend and promotional investment to maximize ROI and brand positioning at shelf
Set clear performance targets and hold the team accountable to distribution, velocity, and revenue goals

Requirements

15+ years of progressive commercial leadership in CPG, with a strong preference for 10+ years in food and beverage
Proven track record leading commercial organizations through significant growth phases, ideally at or approaching $300M+ scale
Deep expertise in retail sales with established relationships across major grocery, mass, and club retailers
Demonstrated experience building and scaling DTC and e-commerce businesses, including Amazon
Strong P&L management experience with a track record of driving profitable growth across channels
Exceptional leadership skills with experience building, managing, and developing high-performing commercial teams
Strategic thinker with strong analytical capabilities and a data-driven approach to decision-making
MBA from a top-tier institution preferred

Preferred

Experience with emerging or disruptive brands in better-for-you, natural, or organic segments
Track record navigating rapid growth, including supply constraints and capacity management
Deep understanding of consumer behavior, retail dynamics, and the evolving digital commerce landscape
Familiarity with both established retail channels and emerging platforms (online grocery, quick commerce)
Previous C-suite or senior commercial executive experience

Benefits

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie or Baby's Only
$75 monthly internet stipend
Co-working space reimbursement

Bobbie

4.2 Glassdoor

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Founded in 2017

San Francisco, California, USA

337 employees (26 in marketing)

hibobbie.com

77% recommend to a friend