Responsibilities

• Channel & Partner Marketing Strategy & Campaign Execution
• Develop and execute integrated partner marketing plans that drive pipeline generation, deal acceleration, and brand awareness across the U.S. and Canada.
• Build and execute co-branded demand generation campaigns including digital programs, webinars, ABM, partner events, and integrated campaigns.
• Collaborate with channel sales, strategic partners, and the global partner marketing team to develop joint go-to-market initiatives.
• Manage Market Development Funds (MDF), including planning, partner proposals, budget allocation, ROI tracking, and optimization.
• Leverage AI tools to accelerate campaign planning, content creation, reporting, dashboard development, and performance optimization.
• Partner with Product Marketing and Sales Enablement to develop partner messaging, collateral, customer stories, and enablement content.
• Track campaign performance, pipeline contribution, and ROI, making data-driven recommendations to continuously improve results.
• Serve as the primary marketing partner to the U.S. and Canada Channel Sales organization.
• Align marketing investments to partner priorities, regional business goals, and pipeline opportunities.

Requirements

• 6+ years of B2B enterprise technology marketing experience, including channel or partner marketing.
• Proven success developing and executing partner marketing programs that generate measurable pipeline and revenue.
• Strong understanding of the channel ecosystem, including distributors and VARs; experience with GSIs, MSPs, and cloud partners is a plus.
• Experience managing MDF programs, partner marketing investments, and campaign performance.
• Strong project management, collaboration, and communication skills with the ability to influence internal and external stakeholders.
• Experience with Salesforce, Marketo, Tableau, or similar marketing and reporting platforms.
• Comfortable using AI-powered tools to improve productivity, campaign execution, reporting, content development, and decision-making, with a curiosity for adopting emerging technologies that drive better business outcomes ideally Claude, Chat GPT and CoPilot .

Preferred

• Experience in cybersecurity, data protection, cloud, or enterprise infrastructure.
• Familiarity with partner program frameworks, incentive models, and channel marketing best practices.
• Experience supporting federal, SLED, or public sector channel partners.
• Experience evaluating and implementing AI-enabled marketing tools or workflow automation to improve marketing effectiveness.

Benefits

• comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.