Channel Marketing Specialist - SEO & SEM

Responsibilities

• Exemplify Acuity’s Common Purpose through daily actions as a leader and role model and encourage consistent customer-focused behaviors within the department and across Acuity.
• Help Acuity implement effective digital channel and website marketing practices grounded in market research, customer insights, search trends, and consumer behavior.
• Collaborate across Communications, Marketing, IT, business, and external partner teams on shared digital projects, priorities, and strategies.
• Manage and maintain accurate, accessible, user-focused website content and experiences, including CMS updates, landing pages, navigation, content governance, and ongoing enhancements.
• Monitor and improve digital performance through SEO, SEM/paid search, campaign optimization, web analytics, conversion optimization, and online community management.
• Develop and maintain SEO and SEM plans, including keyword strategy, content optimization, paid search campaign support, budget stewardship, testing, and performance reporting.
• Partner with stakeholders to shape the website roadmap and prioritize enhancements based on customer needs, search insights, analytics, accessibility, and business objectives.
• Evaluate website journeys and landing-page experiences, recommending improvements to information architecture, usability, content, calls to action, and conversion paths.
• Establish and monitor digital performance measures and communicate insights, trends, and recommendations to key stakeholders.
• Maintain a consistent corporate image throughout all Acuity product lines, promotional materials, and events.

Requirements

• Bachelor's degree in business/marketing or communications preferred.
• Experience in marketing communications with emphasis on SEO, AEO, SEM/paid search, website strategy, CMS management, web analytics, and/or content marketing.
• Proven understanding of consumer decision journeys, search behavior, and the role digital channels and website experiences play in driving desired outcomes.
• Working knowledge of AI search trends/strategies, keyword research, on-page and technical SEO fundamentals, paid search campaign management, and performance reporting tools.

Benefits

• For this role, Acuity offers a comprehensive benefits package, including a generous 401(k) contribution, medical, dental, vision, life and disability insurance, paid time off, an Employee Assistance Program, and more.