Channel Marketing Specialist

Responsibilities

• Assist in planning and executing marketing campaigns targeting channel partners to generate leads, increase brand awareness, and drive sales.
• Develop and maintain strong relationships with key partners by providing updates on product launches, campaigns, and promotional opportunities.
• Understand business objectives and growth plans and proactively develop marketing programs and initiatives to increase ASUS business in North America.
• Coordinate and deliver training sessions or webinars to educate partners on new products, marketing programs, and sales tactics.
• Ensure partners are well-equipped with the knowledge and resources necessary to effectively promote ASUS products.
• Localize, customize, and assist in developing sales and marketing tools for channel customers.
• Execute and administer channel marketing programs and partner programs while monitoring, recording, and analyzing ROI.
• Support trade shows, partner events, commercial events, webinars, sales training sessions, and MDF marketing activities.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree (B.S. or B.A.) in Marketing, Business, Communications, or a related field.
• 2+ years of B2B marketing experience in channel marketing, product marketing, digital marketing, or related fields.
• Strong written and verbal communication skills with the ability to develop compelling marketing materials.
• Working knowledge of Microsoft Office, Outlook, Google for Work, and Salesforce.com.
• Understanding of the technology ecosystem and channel business preferred.
• Strong initiative with the ability to work independently or collaboratively in a fast-paced environment.
• Ability to build strong rapport with customers and partners.
• Strong negotiation and relationship management skills.
• Strong organizational and priority-setting skills with the ability to multitask in a dynamic environment.
• Excellent written and verbal communication skills in English.

Preferred

• Experience in technology or consumer electronics industries.
• Experience supporting channel programs, partner marketing programs, or trade shows/event marketing initiatives.
• Experience with digital marketing, eCommerce, or social media marketing is a plus.

Benefits

• bonuses
• medical
• dental
• vision
• life insurance
• AD&D insurance
• Paid Time Off
• EAP
• 401(k)