Responsibilities

• Architect and launch the foundational Channel Marketing program at Wellhub, defining the core processes, metrics, and scalable playbooks for partner engagement.
• Develop a tiered marketing strategy that maps to the unique needs and integration points of our key partner types, including the Benefits Broker Channel and Platform Integration Channel.
• Create, manage, and scale a comprehensive library of partner-facing marketing assets, collaborating with Field Marketing for localization and activation.
• Lead the development and execution of joint value propositions, positioning, and co-marketing budgets for key strategic partners.
• Own the marketing and execution for Wellhub's largest channel partner events of the year, including annual summit sponsorships, broker conferences, and custom webinars.
• Collaborate closely with the Channel Partner Sales, Product Marketing, Content, Demand Generation, and Paid Media teams to ensure consistent messaging and a seamless handover of partner-generated leads.
• Track, analyze, and report on channel marketing performance metrics, identifying areas for optimization and demonstrating the ROI of marketing investments.
• Live the mission : inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• A minimum of 4+ years of professional experience in B2B Marketing, including at least 2 years in a dedicated Channel Marketing or Partner Marketing role.
• A proven builder with a track record of establishing a marketing program or major initiative from the ground up within a fast-paced environment.
• An autonomous marketer who demonstrates G4 level capabilities, including ownership of a critical domain and the ability to influence cross-functional peers and senior stakeholders.
• An exceptional communicator with top-tier written and verbal communication skills and the ability to articulate complex concepts clearly to both internal and external audiences.
• A highly organized self-starter who is proactive, comfortable managing multiple projects simultaneously, and possesses a strong bias for action.
• An industry-savvy marketer with a strong understanding of the Health Benefits, HR Technology, or Payroll/HRIS ecosystem (prior experience with vendors like Sequoia, ADP, or Paychex is highly desired).
• Prior experience in B2B marketing and channel/partner marketing is a mandatory requirement.

Preferred

• Prior experience with vendors like Sequoia, ADP, or Paychex is highly desired.

Benefits

• WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
• FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
• FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
• PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
• CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.