Responsibilities

• Develop and execute channel marketing program aligned with go-to-market strategy and growth objectives.
• Collaborate with Channel Sales, Sales Enablement/Marketing, to support channel growth strategy, including Distributors, System Integrators, Resellers, and Ecosystem Partners.
• Create and manage marketing plans for strategic channel partners.
• Plan and execute channel-focused demand generation campaigns, including digital, email, webinar, social, content, and event-based marketing programs.
• Develop and manage marketing development fund (MDF) programs and co-marketing initiatives.
• Measure MDF return-on-investment and optimize performance based on results.
• Coordinate MultiTech participation in partner trade shows, conferences, webinars, and industry events.
• Develop and adapt marketing assets, sales enablement materials, and co-branded content for channel partners.
• Ensure partners have access to current messaging, positioning, product information, and campaign resources.
• Manage partner communications, newsletters, and ongoing engagement programs.

Requirements

• Bachelor’s degree in Marketing or related field; Masters degree preferred.
• 5-8+ years of relevant B2B channel sales and marketing experience required; experience in M2M/IoT industry ideal.
• Documented success achieving demand generation targets.
• Strong verbal, written, and interpersonal communication skills.
• Service and results oriented with a strong desire to support customers.
• Excellent organizational skills with the ability to multi-task, prioritize, and track many activities.
• Ability to analyze data from various sources to track and maintain awareness of trends occurring in market.
• Ability to work well under pressure and meet deadlines.
• Ability to work well with others and independently.

Preferred

• Masters degree preferred.

Benefits

• Benefits Summary As a MultiTech employee, you’ll enjoy a comprehensive benefits package that includes competitive health, dental and vision insurance plans, company-paid Employee Life, AD&D, and Short-term Disability, as well as a 401(k) with employer matching. To support work life balance, you’ll be eligible for 10 paid holidays and paid time off (PTO). Additionally, we’ll provide you with access to Voluntary Life for you and your eligible dependents, Long-term Disability, flex spending, and health savings accounts.