Responsibilities

• Strategy & Vision Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels. Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring&Blink. Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment
• Shopper Marketing & In-Store Experience Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder) Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level Create CX experiments that, if successful, can be scaled for future offline experiences Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale
• AI & Process Innovation Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities
• Execution & Operations Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content) Manage lead-times, workback schedules, and in-store project budgets Develop marketing support programs for distributors and independent retailers
• Cross-Functional Leadership & Stakeholder Management Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers Clarify and drive project commitments; establish and maintain clear chains of ownership Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints
• Measurement & Insights Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools Leverage marketing programs and data to identify strategic selling opportunities

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave