Responsibilities

• Channel strategy and program management - Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans.
• Channel strategy and program management - Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors.
• Channel strategy and program management - Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing.
• Channel strategy and program management - Track committed hours and deliverables so staffing and capacity reporting stay accurate.
• Social media - Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms.
• Social media - Write priority content, including executive, launch and campaign posts. The Senior Marketing Coordinator leads scheduling and publishing.
• Social media - Support executive visibility programs with HWPR, including LinkedIn content for Highwire leadership.
• Social media - Set community engagement guidelines and escalation paths.
• Social media - Track platform changes and test new formats to grow reach and engagement.
• CRM, marketing automation and lifecycle marketing - Own HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages.

Requirements

• 8 years in B2B marketing with direct ownership of social, email and online event channels. Agency or professional services experience is a plus.
• Advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring and reporting. HubSpot certifications preferred.
• A track record of building lifecycle and nurture programs that moved leads into pipeline.
• Experience producing webinars and LinkedIn Lives on platforms such as ON24, Zoom Webinars, Goldcast or StreamYard.
• Fluency with social management tools (Sprout Social, Hootsuite or similar) and LinkedIn Campaign Manager.
• Strong analytics skills in GA4 and HubSpot, with the ability to turn data into clear recommendations for senior audiences.
• Strong project management skills across multiple workstreams at once.
• Sharp writing for social, email and event copy.
• Comfort using AI tools across content, workflow and reporting.
• Experience directing contractors and partnering closely with team members on execution, with clear direction and feedback.

Preferred

• Agency or professional services experience is a plus.

Benefits

• Competitive medical, dental, and vision coverage
• 401(k) matching
• Generous paid time off
• Monthly Growth Mindset stipend for books, events, or learning experiences
• Wellness benefit program for mental and physical health
• Mentorship and ongoing professional development opportunities
• Dog-friendly office environment
• Flexible hybrid work model tailored to your schedule and lifestyle