Responsibilities

• Develop and execute Channel Marketing strategies
• Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance
• Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies
• Adept at synthesizing complex issues and input into succinct summaries and action plans.
• Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
• Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue
• Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users and architects in the showroom.
• Work closely with Product, Brand, and Digital Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence
• Define showroom channel strategy, including customer segmentation, assortment alignment, and experience standards
• Manage channel dynamics including pricing integrity, reseller policy execution, and unauthorized seller mitigation
• Partner with sales leadership to align on growth priorities, program structure, and customer investment strategies
• Manages outside vendors as required for development in delivery of packaging and merchandising materials
• Maintain and enhance the functionality and content on retailer websites through established vendor portals
• Assist product team with market research, mix analysis, and competitive insight during this process.
• Develop and manage trade shows and events including, promotional plan, booth layout, premiums, and logistics
• Work with Sales and Business Intelligence team to maximize CRM platform
• Drive profitability through process improvement and management.
• Utilize performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals
• Manage annual budget, monthly forecasting and marketing purchase order process
• Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, S&OP, and P&L performance.