Responsibilities

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals.
• Manage MDF, partner marketing calendars, campaign execution, and performance tracking.
• Drive awareness, demand generation, and pipeline creation through co-branded marketing activities.
• Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs.
• Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results.
• Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets.
• Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels.
• Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact.
• Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution.
• Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution.

Requirements

• 5+ years of B2B technology marketing experience.
• 2+ years of channel, partner, or alliance marketing experience within the technology industry.
• Experience working with VARs, distributors, OEMs, or strategic technology partners.
• Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement.
• Experience managing marketing budgets, forecasting, and investment planning.
• Experience managing MDF programs and evaluating ROI.
• Proficiency with Salesforce CRM and marketing automation platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, presentation, and stakeholder management skills.

Preferred

• Experience in cybersecurity, SaaS, endpoint management, or enterprise software.
• Familiarity with partner ecosystems such as HP, TD SYNNEX, and leading VAR partners.
• Understanding of channel sales motions and partner business models.