Responsibilities

• Support the development and optimization of our Home Depot Microsite for the Home Depot through strategic site placement, content updates, and promotional visibility.
• Develop a deep understanding of the customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails.
• Plan and execute website merchandising strategies across key digital touchpoints, including the homepage, category pages, and product detail pages to maximize conversion, revenue, and average order value.
• Monitor and continually improve site search and AI-driven recommendations for cross and upselling.
• Collaborate with content and UX teams to develop best-in-class content and site experiences.
• Utilize analytic tools and reports to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements.
• Ensure website content is accurate, up to date, and aligned with brand standards.
• Partner with the creative team to ensure consistent storytelling and brand alignment across digital channels.
• Support SEO best practices in product and category content.
• Conduct A/B testing and make data-driven recommendations for site improvements.
• Identify and fix merchandising issues such as broken links, missing content, or incorrect pricing.

Requirements

• Experience in site merchandising (e-commerce), web merchandising, and/or digital retail
• Strong understanding of online shopping behavior and conversion optimization
• Familiarity with site merchandiser (e-commerce) platforms (e.g., Commerce Tools, Shopify, Magento, Salesforce Commerce Cloud, BigCommerce)
• Basic knowledge of SEO and web metric analytics tools (Adobe Analytics, Google Analytics or similar), and CMS systems
• Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces
• Strong attention to detail and organizational skills
• Ability to analyze data and translate insights into action
• Excellent communication and teamwork skills

Preferred

• Knowledge of UX/UI best practices
• Retail or consumer goods industry experience
• Basic HTML/CSS knowledge