Channel Manager

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive site merchandising and optimization for a Home Depot microsite to boost conversions and AOV.

  • Own planning and execution of homepage, category, and PDP merchandising to maximize revenue.
  • Must-have: Experience in ecommerce merchandising and analytics to translate data into actions.
  • Standout: Cross-functional collaboration with content, UX, and creative teams for consistent storytelling.

Job Description

Responsibilities

  • Support the development and optimization of our Home Depot Microsite for the Home Depot through strategic site placement, content updates, and promotional visibility.
  • Develop a deep understanding of the customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails.
  • Plan and execute website merchandising strategies across key digital touchpoints, including the homepage, category pages, and product detail pages to maximize conversion, revenue, and average order value.
  • Monitor and continually improve site search and AI-driven recommendations for cross and upselling.
  • Collaborate with content and UX teams to develop best-in-class content and site experiences.
  • Utilize analytic tools and reports to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements.
  • Ensure website content is accurate, up to date, and aligned with brand standards.
  • Partner with the creative team to ensure consistent storytelling and brand alignment across digital channels.
  • Support SEO best practices in product and category content.
  • Conduct A/B testing and make data-driven recommendations for site improvements.
  • Identify and fix merchandising issues such as broken links, missing content, or incorrect pricing.

Requirements

  • Experience in site merchandising (e-commerce), web merchandising, and/or digital retail
  • Strong understanding of online shopping behavior and conversion optimization
  • Familiarity with site merchandiser (e-commerce) platforms (e.g., Commerce Tools, Shopify, Magento, Salesforce Commerce Cloud, BigCommerce)
  • Basic knowledge of SEO and web metric analytics tools (Adobe Analytics, Google Analytics or similar), and CMS systems
  • Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces
  • Strong attention to detail and organizational skills
  • Ability to analyze data and translate insights into action
  • Excellent communication and teamwork skills

Preferred

  • Knowledge of UX/UI best practices
  • Retail or consumer goods industry experience
  • Basic HTML/CSS knowledge