Own on-premise intelligence and advocacy optimization for a spirits portfolio across two markets.

• Maintain all legal and marketing code guidelines
• Evaluate the effectiveness of the client’s in-market programming, activations, menu placements, and advocacy initiatives
• Monitor and assess competitor supplier activity, including programming strategies, promotional tactics, sponsorships, incentives, menu visibility, pricing activity, and trade engagement
• Identify emerging trends in cocktail culture, premiumization, consumer behavior, account priorities, and hospitality experiences
• Synthesize market findings into actionable insights that support commercial planning, customer strategy, portfolio priorities, and brand investment decisions
• Deliver regular reporting, market recaps, competitive analyses, and strategic recommendations to leadership and designated client stakeholders
• Partner closely with the client’s commercial teams to inform channel strategy and customer engagement priorities for (2) markets
• Support quarterly planning processes through intelligence gathering and trend analysis
• Identify whitespace opportunities and competitive vulnerabilities within the on-premise channel
• Manage, coach, and develop (2) Advocacy Leads focused on trade engagement, education and market intelligence collection

• Foster collaboration between advocacy and commercial teams to improve communication and strategic alignment
• Budget and expense management
• All reporting responsibilities
• Tracking and management of performance data using agency-appointed platforms
• Commercial growth for spirits portfolio across a designated market
• Quality and impact of intelligence reporting and strategic recommendation
• Improved effectiveness of on-premise programming and activations
• Increased competitive understanding across priority markets
• Strong collaboration and alignment across advocacy, sales, and marketing teams
• Development and performance of Advocacy Lead direct reports

• 6+ years of experience in beverage alcohol, spirits, hospitality, commercial strategy, brand advocacy, or channel marketing
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems
• Experience evaluating trade programming, activations, and competitive supplier activity
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations
• Prior people management experience preferred
• Excellent analytical, strategic thinking, and presentation skills
• Ability to tailor communications for a variety of on-premise environments
• Strong budget management skills
• Ability to work flexible hours and travel monthly including nights and weekends required
• Must have reliable transportation
• Desire for mentorship and willingness to contribute to team culture
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

• Bilingual (English and Spanish-speaking) a plus

• This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more