Responsibilities

• Evaluate the effectiveness of the client’s in-market programming, activations, menu placements, and advocacy initiatives.
• Monitor and assess competitor supplier activity, including programming strategies, promotional tactics, sponsorships, incentives, menu visibility, pricing activity, and trade engagement.
• Identify emerging trends in cocktail culture, premiumization, consumer behavior, account priorities, and hospitality experiences.
• Synthesize market findings into actionable insights that support commercial planning, customer strategy, portfolio priorities, and brand investment decisions.
• Deliver regular reporting, market recaps, competitive analyses, and strategic recommendations to leadership and designated client stakeholders.
• Partner closely with the client’s commercial teams to inform channel strategy and customer engagement priorities for (2) markets.
• Support quarterly planning processes through intelligence gathering and trend analysis.
• Identify whitespace opportunities and competitive vulnerabilities within the on-premise channel.
• Manage, coach, and develop (2) Advocacy Leads focused on trade engagement, education and market intelligence collection.
• Foster collaboration between advocacy and commercial teams to improve communication and strategic alignment.

Requirements

• 6+ years of experience in beverage alcohol, spirits, hospitality, commercial strategy, brand advocacy, or channel marketing.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Prior people management experience preferred.
• Excellent analytical, strategic thinking, and presentation skills.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel monthly including nights and weekends required.
• Must have reliable transportation.
• Desire for mentorship and willingness to contribute to team culture.
• Bilingual (English and Spanish-speaking) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.
• Must be based within a 30-minute commuting distance of one of the two markets within remit.
• Role requires travel up to 25%.

Preferred

• Bilingual (English and Spanish-speaking) a plus.

Benefits

• This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!