Responsibilities

• Legal and Compliance Accountability . Maintain all legal and marketing code guidelines
• Channel Intelligence & Insight Leadership
• - Lead the delivery of a comprehensive on-premise intelligence strategy focused on informing channel and advocacy approach
• - Establish intelligence frameworks, reporting standards, and insight-generation processes that support enterprise-wide commercial decision-making.
• Ensure the client’s org maintains a comprehensive understanding of competitor activity, customer programming, hospitality trends, and evolving consumer behaviors
• - Serve as the client’s subject matter expert on on-premise market dynamics and supplier competitive activity. Create framework to educate the client on this information.
• Commercial Strategy Support
• - Translate market intelligence into strategic recommendations that influence sales execution, advocacy investment, customer prioritization, and brand growth strategies.
• - Support annual business planning, market prioritization, and resource allocation through insight-driven recommendations.
• - Evaluate the effectiveness and return on investment of on-premise programming, activations, and trade engagement initiatives.
• Team Leadership & Organizational Development
• - Lead and develop the Channel Intelligence team, including Channel Intelligence Managers and Advocacy Leads.
• - Build a high-performance culture centered around curiosity, analytical thinking, market engagement, and commercial impact.
• - Ensure strong alignment and collaboration between intelligence, advocacy, sales, and marketing functions.
• Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
• - Budget and expense management
• - All reporting responsibilities
• - Tracking and management of performance data using agency-appointed platforms
• What Success Looks Like:
• - Commercial growth for spirits portfolio
• - Impactful intelligence reporting and strategic recommendations
• - Improved effectiveness of on-premise programming and activations
• - Increased competitive understanding across client’s marketing teams
• - Strong collaboration and alignment with client’s cross-functional teams
• - Development and performance of Channel Intelligence Manager direct reports.
• - Positive 360º feedback from manager, market team and client partners
• - Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client