Responsibilities

• Lead the marketing strategy and execution for new category launches, from initial planning through post-launch optimization.
• Develop and manage customer acquisition campaigns across paid social, influencer marketing, Google Ads, and emerging growth channels.
• Create integrated launch plans in partnership with Merchandising, Design, Analytics, Product, and Operations teams.
• Translate category objectives into measurable marketing programs that drive customer acquisition, engagement, and revenue growth.
• Establish KPIs, reporting frameworks, and testing plans to continuously optimize performance and maximize ROI.
• Analyze campaign performance, customer behavior, and market trends to identify growth opportunities and improve results.
• Partner with internal creative teams to develop compelling messaging, content, and promotional assets.
• Manage influencer, agency, and partner relationships to support launch objectives.
• Support experiential marketing initiatives, partnerships, events, and activations that amplify category launches.
• Present campaign results, insights, and recommendations to senior leadership.

Requirements

• 5+ years of experience in digital, growth, or performance marketing
• 2+ years of hands-on expertise managing paid social campaigns across platforms such as Meta, TikTok, YouTube, and X
• 2+ years of experience managing Google Ads programs, including search, display, and performance-driven acquisition campaigns
• Experience launching new products, categories, or business lines
• Strong analytical and quantitative skills with experience using data to inform decisions and optimize campaigns
• Proven track record of driving measurable customer acquisition and revenue growth through performance marketing
• Knowledgeable in experiential marketing, partnerships, events, or brand activations
• Ability to manage multiple priorities and thrive in a fast-paced, entrepreneurial environment

Preferred

• Client-side marketing experience at an e-commerce, marketplace, gaming, or consumer technology company
• Familiarity with collectibles, sports, gaming, trading cards, or enthusiast-driven communities
• Experience working closely with merchandising teams to support category growth and commercialization efforts