Category Developer - On Premise

District of Columbia, USA (Unknown)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive category growth for Breakthru Beverage by owning sales and marketing execution with cross-functional collaboration.

  • Own category growth plans, territory execution, and cross-team training
  • Must-have: 3+ years in sales or industry experience
  • Standout: beverage category expertise and on-premise/hospitality background

Job Description

Responsibilities

  • Drive and delivery on sales and marketing goals of assigned category and brands
  • Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
  • Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
  • Present new products and beverage offerings and conduct monthly business reviews.
  • Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
  • Drive real time market insights to inform, apply, unlock and accelerate growth.
  • Lead, organize, report, field intel and insights for assigned territory and categories.
  • Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory
  • Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
  • Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)

Requirements

  • Bachelor’s degree in related field and/or equivalent training and work experience
  • Minimum of 3 years in sales or industry related experience
  • Deep knowledge of category or responsibility that this role will support
  • Must have a valid driver’s license and be able to operate a motor vehicle
  • Proficient PC skills using MS Office and other various computer programs including presentation software
  • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
  • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
  • Analytic and Reporting skills
  • Utilize sound judgement and problem-solving skills
  • Ability to work in fast-paced, high-volume, team environment

Preferred

  • 5 years’ experience in industry or related and category expertise experience; such as:
  • CSS Certification or WSET Spirits level 2; or
  • Category specific certifications (Whiskey or Tequila)
  • On-premise/hospitality experience
  • Strong understand or background of consumer engagement mechanics

Benefits

  • This position is eligible to participate in a health care benefits, life insurance, time off benefits, and participation in the Company’s 401(k) plan.
Breakthru Beverage Group logo

Breakthru Beverage Group

Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for four years in a row. For more information, visit www.BreakthruBev.com.

Founded in 1922
Cicero, Illinois, USA
5.4K employees (421 in marketing)

Traffic Signals

Monthly Visitors
214.5K
Traffic Source Mix
Search
30.4%
Direct
65%
Referral
3.5%
Social
0.8%
Paid
0.3%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Team Size
414 (8% of company)

Recent News