Digital Marketing Specialist

Princeton, NJ (On-site)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end digital marketing campaigns, drive data-driven optimizations, and translate performance into actionable insights for internal teams and clients, while collaborating across diverse teams and staying ahead of industry trends.

  • Oversee end-to-end campaigns and ensure on-time delivery
  • Track KPIs, segment audiences, and refine messaging for ROI
  • Translate performance into trends and recommendations for teams and clients

Job Description

Responsibilities

  • Manage digital marketing campaigns end-to-end, ensuring seamless execution, performance accountability, and on-time delivery.
  • Track KPIs, segment audiences, refine messaging, and make data-driven adjustments to maximize engagement and ROI.
  • Translate campaign performance into meaningful trends and recommendations for internal teams and clients.
  • Build expertise in email marketing, landing page optimization, and digital engagement strategies to continually elevate client campaigns.
  • Proofread and optimize promotional copy to align with ISMG’s high standards and client expectations.
  • Work seamlessly across a diverse, cross-cultural team to deliver exceptional client outcomes.
  • Keep up with the latest marketing and industry trends while developing familiarity with the information security vendor ecosystem.

Requirements

  • 3–5 years of experience in digital marketing and campaign management
  • Experience creating marketing materials with strong copy writing/editing skills
  • Background in technology or information security marketing a strong plus
  • Strong project management skills—organized, deadline-driven, and able to manage multiple campaigns simultaneously
  • A proactive, curious, and solutions-focused mindset with a drive for efficiency
  • Team-oriented and collaborative, yet capable of working independently when needed
  • Excellent written and verbal communication skills

Preferred

  • Experience with digital assets such as white papers, webinars, gated content promotion, etc.
  • Experience with Marketo or other marketing automation tools
Information Security Media Group (ISMG) logo

Information Security Media Group (ISMG)

Information Security Media Group (ISMG) is the world’s largest media organization devoted solely to information security and risk management. Each of its 38 media properties provides education, research and news that is specifically tailored to key vertical sectors including banking, healthcare, and the public sector; geographies from North America to Southeast Asia; and topics such as data breach prevention, cyber risk assessment and fraud. Its annual global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.https://ismg.io/press-releases/

Founded in 2006
Princeton, New Jersey, USA
740 employees (144 in marketing)

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($83K) is 20% above the median base salary for Digital Marketing Specialist roles in the United States ($69K).

Digital Marketing Specialist median pay in the United States

$69K/yr

Most earn $62K to $77K. Based on 136 salaries, including bonus and equity.

See all Information Security Media Group (ISMG) salaries

Traffic Signals

Monthly Visitors
13.6K
Traffic Source Mix
Search
38.9%
Direct
47.2%
Referral
7.2%
Social
5.3%
Paid
1.3%

Headcount Trend

Current headcount: ~740
Information Security Media Group (ISMG) logo

Digital Marketing Specialist

Information Security Media Group (ISMG) · Princeton, NJ · On-site