Responsibilities

• Own US go-to-market planning and marketing contribution to pipeline growth.
• Deliver integrated marketing campaigns to drive new customer acquisition and revenue growth.
• Manage the US events programme, including trade shows, field events and sponsorship activity.
• Develop and execute engaging webinar programmes from concept through to follow-up.
• Collaborate with global teams to align digital marketing initiatives including PPC, SEO and campaign activity.
• Develop thought leadership content and market-focused campaigns for the US audience.
• Adapt and localise global messaging and product marketing materials.
• Manage PR activities, media relationships and executive visibility opportunities.
• Own and manage US social media content and communications.
• Ensure all activity aligns with brand guidelines and positioning.

Requirements

• Degree qualified in Marketing or a related discipline.
• Significant experience in a B2B marketing role.
• Proven experience delivering multi-channel marketing campaigns across events, webinars, content, PR and social media.
• Experience supporting or leading go-to-market initiatives and product launches.
• Strong stakeholder management and project management skills.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, evolving business environment.

Preferred

• Experience within a SaaS, technology, private equity-backed, venture-backed, scale-up or high-growth business.
• Exposure to marketing operations platforms such as HubSpot or similar CRM/marketing automation tools.
• Previous people management or team leadership experience.
• Experience working within an international or matrixed organisation.

Benefits

• - 401(k)
• - Dental insurance
• - Employee assistance program
• - Health insurance
• - Life insurance
• - Paid time off