Category Campaign Graduate (TikTok Shop - Electronics, Books, Hardlines & Virtual Goods) - 2027 Start (MBA)

Los Angeles, CA (On-site)

$103K/yr – $144K/yrIntern/New GradFull time

Posted 12 hrs ago

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Job Summary

Own TikTok Shop campaign operations from planning to execution, coordinating resources and cross‑team collaboration, and driving data‑driven decisions.

  • Campaign planning, execution, and SOP optimization
  • Cross‑team project management and stakeholder communication

Job Description

Responsibilities

  • - Assist in following up on the execution of various campaigns of TikTok Shop, such as Category Campaigns, Brand Campaigns, etc.
  • - Participate in online resource allocation, merchant communication, and marketing planning.
  • - Coordinate internal and external resources to promote the implementation of activities.
  • - Optimize the process management of the campaign SOP.
  • - Participate in the formulation of Campaign business planning, continuously gain insight into the performance of operations through data analysis and research, and provide support for business decisions.
  • - Participate in the design of campaign marketing gameplay, assist in project management, promote internal and external cooperation and overall implementation.
  • - Support cross-team communication of key modules of special campaigns, involving multi-team collaboration such as industry operations/experts/UG/product teams, assist in project management, and promote implementation.

Requirements

  • Minimum Qualifications: - Individuals who are completing or have recently completed an MBA degree. - Good communication and problem-solving skills. - Strong data awareness, proficient in Excel formulas, plus points for using design software. - Strong internal and external communication, project management skills, strong self-motivation, and a sense of responsibility.

Preferred

  • Experience in e-commerce company-related activities and marketing.
  • Master statistical tools.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location.
  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
10 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
89

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