Responsibilities

• Account Strategy & Targeting
• Define and maintain the target account list in collaboration with RevOps and Sales
• Segment and tier accounts by ICP fit, intent signals, and pipeline priority
• Work with RevOps on enrichment, data quality, and intent signal sources (e.g., RebarHQ, Clay, Crossbeam)
• Translate intent signals into trigger-based outbound plays
• Campaign Architecture & Execution
• Design and execute multi-channel outbound campaigns across email, LinkedIn, direct mail, and phone
• Build outbound sequences in coordination with the SDR and BDR teams
• Develop messaging frameworks tailored to segment, persona, and play type
• Maintain a documented outbound playbook covering list sources, cadence, sequencing logic, and messaging templates

Requirements

• Bachelor's Degree in marketing, business, or related field.
• 4–7+ years of experience in B2B SaaS marketing, with at least 2 years focused on outbound, ABM, or demand generation.
• Demonstrated experience building or running an account-based or outbound marketing program — not just contributing to one.
• Hands-on experience designing multi-channel outbound campaigns across email, LinkedIn, direct mail, and field events.
• Strong understanding of ICP segmentation, account scoring, and intent-based targeting.
• Experience with ABM and outbound tech stack (e.g., Clay, Apollo, Outreach, Salesloft, 6sense, Crossbeam, or similar).
• Experience with Salesforce and a marketing automation platform (Marketo preferred).
• Proven ability to partner with Sales and SDR/BDR teams on outbound execution.
• Excellent written communication skills, with strong copywriting instincts for outbound messaging.
• Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows.