Responsibilities

• Define and lead the new team: set its operating model, roles, standards, and priorities, making and owning the decisions required to stand it up and keep it moving through ongoing change.
• Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media, reinforcing shared processes, quality standards, and a single team culture.
• Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns, ensuring each directly supports the product portfolio growth programs and maps to measurable pipeline contribution.
• Align campaign strategy to the business strategy, so that demand priorities reflect where the product portfolios are investing for growth.
• Direct the 6Sense practice for buying group identification, intent scoring, and orchestration, operating the current MQL waterfall model while helping lead the transition to multithreaded account-based qualification.
• Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns, holding specialists and agency partners accountable to efficiency and pipeline-sourced return.
• Manage agency relationships across media, and campaign execution, setting briefs, standards, and performance expectations.
• Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys that sellers can act on.
• Establish and report the team’s contribution to sourced and influenced pipeline, using consistent measurement across all campaign types.
• Coordinate with marketing operations on campaign instrumentation, data flows, and the systems dependencies that underpin qualification and routing.

Requirements

• 8+ years in B2B campaign or demand marketing, with 3+ years leading and building teams.
• Demonstrated ownership of a pipeline number and a track record of measurable marketing-sourced growth.
• Working knowledge of both MQL waterfall qualification and buying-group qualified account (BQA) models, with the ability to operate one while transitioning to the other.
• Hands-on fluency with 6Sense or a comparable intent and orchestration platform, and with buying-group demand models.
• Direct experience managing paid media strategy and budgets across search, social, programmatic, and syndication.
• Proven experience managing agency partners across creative, media, or campaign execution.
• Strong operating discipline: process design, measurement rigor, and consistent cross-team execution.
• Comfort defining structure and owning decisions in a high-change environment, including working closely with Sales through a period of significant transition.
• Experience partnering with product marketing and marketing operations in a matrixed enterprise environment.

Preferred

• Enterprise software or technology sector experience preferred.