Responsibilities

• Create and schedule social posts for Instagram, TikTok, LinkedIn, YouTube Shorts, and other channels.
• Repurpose founder videos, demo clips, customer reactions, and product explanations into short-form content.
• Help write captions, hooks, post copy, and calls to action.
• Track which content gets views, saves, shares, comments, and clicks.
• Identify trends, sounds, formats, and creators that could fit Capsule’s brand.
• Help maintain a consistent posting calendar.
• Research Reddit threads, Facebook groups, TikTok comments, YouTube comments, and online forums related to aging parents, family stories, genealogy, StoryWorth, Romento, caregiving, grief, family history, and legacy.
• Pull out real customer language, objections, emotional triggers, and product ideas.
• Summarize what people are saying in simple weekly reports.
• Help identify where Capsule can join conversations authentically.