Campus Strategic Communications & Marketing Coordinator

Responsibilities

• Develop and implement strategic communications and marketing plans aligned with campus and college priorities.
• Create and manage integrated campaigns supporting enrollment growth, student success, workforce development initiatives, fundraising efforts, community engagement, and special events.
• Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, and identify opportunities to promote campus achievements and programs. When appropriate, refer media to the CT State Director of Media & Public Relations.
• Coordinate creation and updating of website content pertaining to the campus and implement updates through the CT State Web Services team
• Write, edit and produce documents such as reports, programs, invitations, fact sheets, flyers or other collateral that support campus programs services and events
• Serve as the campus communications advisor to campus leadership for events, outreach, and campus-based events and initiatives.
• Develop written remarks for the Campus President or Institutional Advancement staff, as needed
• Research and advise campus leadership on opportunities to promote the campus
• Oversee campus social media accounts and create content and engagement strategy;
• Support the development of marketing materials, publications, reports, newsletters, digital communications, and promotional collateral.

Requirements

• Bachelor’s degree in an appropriately related field together with two (2) or more years of related experience; or a combination of education, experience and training which would lead to the competencies required for successful performance of the position’s essential duties.
• Professional practice of journalism, social media and public relations
• Copy writing
• Desktop Publishing
• Event Planning
• Photography
• Media Relations
• Presentation skills
• Have existing media relationships, or proven ability to establish those relationships, though demonstrated professional practice of social media and public relations.
• Ability to work effectively with individuals from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities

Preferred

• Experience in coordinating legislative and community relations including special events.
• Experience collaborating with institutional advancement on strategic communications, publications, and events promoting the work of a foundation.
• Experience using social media strategy and analytics to measure performance, increase engagement, and inform communications planning.
• Direct student-facing experience in a post-secondary educational environment.
• Bilingual communication skills with the ability to engage diverse and multilingual audiences.

Benefits

• Generous leave policies
• Multiple retirement plan options
• Comprehensive health insurance choices
• Supplemental benefits for retirement and family protection
• Tuition reimbursement (if applicable)